Dưới đây là nội dung cơ bản của một khóa học SEO tại nước ngoài, các bạn cùng tham khảo và dựa theo đó để tìm được trung tâm đào tạo Digital Marketing hoặc SEO phù hợp nhé.
Search Engine Optimisation (SEO) Course - Lesson 1
What is SEO
Define “SEO”
Why is SEO important?
How do people find your website?
How do search engines find your website?
What does Google measure?
Search Engine Optimisation (SEO) Course - Lesson 2
Key terms and concepts
PageRank
On-Page SEO vs Off-Page SEO
On-Page SEO ranking
Nested internal links
Keywords
Search Engine Optimisation (SEO) Course - Lesson 3
Implementing SEO on your site
Writing for keywords
SEO for IMAGES
Off-Page ranking
Public consumption counts
How to get good links
Search Engine Optimisation (SEO) Course - Lesson 4
Common mistakes to avoid (and some of the voodoo made
simple)
Things to avoid in linking
How to measure your site’s popularity
Duplicate content
Canonical hierarchy
Competitive content
Search Engine Optimisation (SEO) Course - Lesson 5
Back Linking and Search Engine Marketing (SEM)
Blogging
Article marketing
Google AdWords
Google AdSense
Security
Latest industry news
Free form site analysis
Search Engine Optimisation (SEO) Course - Lesson 6
Competitive Analysis & Outsourcing
Collaboration
Discussion
And 'what about my site'
When to outsource
What to outsource
Selecting the right SEO provider
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